As a Digital Marketing Specialist, you'll be responsible for developing, implementing, and optimizing multi-channel digital marketing strategies across a diverse client portfolio collaborating with cross-functional teams to deliver campaigns that grow traffic, generate leads, and increase brand visibility.
As a Digital Marketing Specialist, you will manage and optimize paid search, display, and paid social accounts, impacting a rapidly growing business. You'll collaborate with cross-functional teams to achieve results and boost performance. Bring your experience in paid media or digital marketing and your passion for advertising, as this role requires a collaborative team player excelling at cross-functional partnerships and driving business impact.
This customer-facing role is responsible for planning, executing, and optimizing comprehensive paid media campaigns across multiple digital channels. This role manages client accounts and campaign portfolios, driving performance marketing initiatives through paid social, pay-per-click (PPC), programmatic advertising, and other digital media channels and/or platforms.
This role is critical as Maven scales its growth engine and expands market presence. As the Digital Marketing Manager, you will own the B2B paid marketing strategy and drive qualified leads monthly through multi-channel campaigns across paid search, paid social, programmatic/display, retargeting, and other emerging channels. You'll manage our performance marketing agency, develop strategic campaigns across paid channels, and work closely with our sales team.
You’ll be responsible for setting up, managing, and scaling paid search campaigns across a large portfolio of landing pages, niches, and verticals. From campaign creation to daily optimization, your job will be to ensure we drive qualified traffic to the right pages at the right cost. You will be focused on Google Search.
Support digital marketing initiatives across our early childhood education (ECE) brands— CCEI and ProSolutions Training. Lead end-to-end campaign execution, with a particular focus on state-level partnerships , strategic corporate accounts , and institutional outreach in the education sector. Requires fluency in paid social , email automation , landing page design , SEO/SEM , and the ability to manage external partners such as freelancers or agencies.
Drive acquisition, conversion, and experimentation across all major digital channels in a hands-on, full-stack marketing role. Work closely with the SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while scaling the team. Manage and optimise campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms.
Support marketing team members with setting up and monitoring paid ads campaigns. Monitor paid ads performance and budgets across the Marketing team. Build on automation and AI to improve paid ads performance. Develop Canonical's adtech stack to industry leading standard.
The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with agency partners to execute paid strategies. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns, supporting a team of digital marketing managers to provide digital media campaign strategy and executional details.
Lead the planning, execution, and optimization of digital advertising campaigns across key platforms, including Google Search, Display, and LinkedIn focusing on driving performance through targeted customer acquisition, retargeting, and brand awareness initiatives. Deliver measurable results through data analysis, media strategy, and collaboration with cross-functional teams.